Overview
SmartReach™ is an intelligent audience discovery and lookalike activation solution.
It analyzes your product, who it is designed for, and the audience signals most relevant to your campaign. SmartReach™ then organizes these signals into a structured audience profile across five dimensions and more than 500 granular audience tags.
SmartReach™ uses these insights, together with your available first-party data, to identify similar audience segments within the Data Management Platform (DMP). This helps you expand beyond your existing audience while keeping audience discovery aligned with your product and campaign goal.
Why it matters
Start with the product
SmartReach™ begins by understanding your product — what it does, the needs it addresses, and who is most likely to value it.
Build a richer audience profile
Rather than relying on a single demographic or interest signal, SmartReach™ builds a broader audience view across Audience Intents, Use Cases, Audience Traits, Content Contexts, and Product Model.
Expand from your existing signals
Your first-party audience or conversion data can provide an additional foundation for audience discovery. SmartReach™ uses these signals to identify similar audiences within the DMP and support scalable campaign growth.
Keep discovery aligned with your campaign goal
SmartReach™ considers your campaign goal when prioritizing audience signals, helping keep the audiences it discovers relevant to the outcome you want to drive.
Reduce manual audience research
SmartReach™ reduces the manual work of translating product information and campaign strategy into actionable audience segments.
Five Dimensions of Audience Intelligence
SmartReach™ organizes the signals it identifies across five core dimensions, supported by more than 500 granular audience tags.
Dimension | What it captures | Examples |
Audience Intents | What people are actively looking for, considering, or trying to achieve | casual_puzzle_play, sports_news_consumption, digital_banking |
Use Cases | The situations, moments, and environments in which the product may be used | quick_casual_session, reward_claiming, live_game_following |
Audience Traits | Relevant demographic, behavioral, lifestyle, and preference characteristics | fantasy_players, deal_seekers, grocery_household_shoppers |
Content Contexts | The topics, themes, and content environments that attract the audience | casino_slots, mlb, short_drama |
Product Model | The product's functions, features, use cases, and needs it helps address | subscription_access, ad_supported_free, points_loyalty |
Together, these dimensions help SmartReach™ build a more complete view of your product and the audiences most relevant to it.
How SmartReach™ works
SmartReach™ follows a structured audience discovery process:
Understand your product
SmartReach™ analyzes your product category, core functions, use cases, and value proposition.Map audience signals
It identifies relevant signals across Audience Intents, Use Cases, Audience Traits, Content Contexts, and Product Model.Build your audience profile
SmartReach™ organizes these signals into a structured profile supported by more than 500 granular audience tags.Incorporate your first-party data
When available, your audience or conversion data provides additional signals that can support lookalike discovery.Align with your campaign goal
SmartReach™ prioritizes the audience signals most relevant to the outcome you want to drive.Discover similar audiences
It searches within the DMP for audience segments that share relevant characteristics and behavioral patterns.Support campaign activation
The resulting audience segments can then be used for targeting and media activation in your campaign.
Who it is for
SmartReach™ can be especially useful if you:
Have first-party customer, conversion, or engagement data
Want to expand beyond existing audiences
Promote products with specific use cases or interest groups
Need to discover niche or high-intent audiences
Want to connect product intelligence with media activation
Need a more scalable and consistent approach to audience planning