Overview
With Starti Adaptive Performance Engine (APE), day-to-day bid and budget optimization can be automated. Once enabled, the engine continuously evaluates your campaign performance and adjusts bids and budgets across two key dimensions: creative and media.
It identifies where performance is stronger, directs more budget toward those opportunities, and reduces allocation where results are less efficient — while continuing to optimize toward your campaign goal. You define the campaign strategy and settings. Starti Adaptive Performance Engine manages the ongoing optimization.
Why it matters
Continuously respond to performance
Campaign performance can change throughout delivery. The engine continuously responds to new data instead of relying on occasional manual adjustments.
Allocate budget based on performance
Your budget can be dynamically directed toward creative and media combinations showing stronger results.
Adapt as performance changes
When a creative gains momentum or a media source becomes more efficient, the engine can adjust bids and budget allocation accordingly.
Reduce manual optimization work
You do not need to monitor every creative and media source or make frequent allocation changes manually.
Optimize across multiple signals
The engine considers multiple performance signals together to balance delivery, efficiency, and progress toward your campaign goal.
How it works
Starti Adaptive Performance Engine runs a continuous optimization loop:
Observe real-time campaign performance.
Evaluate performance across creatives and media.
Adjust bids and budgets based on performance signals.
Reassess as new data becomes available.
Repeat throughout the campaign.
This means optimization is not a one-time setup decision. It is an ongoing process that evolves with campaign performance.
Creative-Level Optimization
When your campaign uses multiple creatives, each creative may perform differently across the same audience and campaign environment. Starti Adaptive Performance Engine evaluates creative-level performance and continuously adjusts how delivery is allocated across your creatives.
Stronger-performing creatives can receive a greater share of available delivery.
Creatives showing weaker performance can receive a smaller relative share.
Allocation continues to adapt as creative performance changes.
This helps direct more campaign delivery toward creatives generating stronger engagement and results.
This allows you to provide multiple creatives while the engine continuously adjusts delivery based on their performance.
Media-Level Optimization
Performance can also vary significantly across media sources. Starti Adaptive Performance Engine evaluates each media source using multiple performance signals, which may include:
Progress toward the campaign goal
Video completion rate
Target CPA or conversion cost
Bid win rate
Overall performance efficiency
Based on these signals, the engine automatically manages both bids and budgets:
Media sources showing stronger performance can receive higher bids and increased budget allocation.
Media sources showing weaker performance can receive lower bids and reduced budget allocation.
Bid and budget decisions continue to adapt as performance changes.
The engine directs bids and budget toward media sources that better support your campaign goal.
The optimization is not based on a single metric. It considers multiple signals together to create a more complete view of campaign performance.
How Creative and Media Optimization Work Together
Creative and media optimization work together throughout your campaign. A creative may perform differently depending on where it is delivered. Similarly, a media source may produce different results depending on the creative being shown. By evaluating both dimensions together, Starti Adaptive Performance Engine can identify combinations that better support your campaign goal.
Creative optimization determines how delivery is distributed across your creatives.
Media optimization determines how bids and budget are allocated across media sources.
Manual Adjustments vs. Adaptive Optimization
Manual Adjustments | Starti Adaptive Performance Engine |
You adjust bids and budgets manually | The engine adjusts bids and budgets automatically |
Optimization changes when you take action | Optimization continues as new data arrives |
Requires regular monitoring and manual changes | Reduces day-to-day operational effort |
Decisions may rely on periodic reviews | Decisions respond to real-time performance signals |
Allocations remain unchanged until you adjust them | Allocation adapts as performance changes |
Starti Adaptive Performance Engine manages ongoing optimization within your campaign's defined strategy and settings.
Who it is for
Starti Adaptive Performance Engine can be especially useful if you:
Run campaigns with multiple creatives
Buy media across multiple sources
Want to reduce manual optimization work
Need budgets to respond quickly to performance changes
Want to optimize toward conversion efficiency or a defined campaign goal