Campaigns Management
Everything about setting up, launching, and optimizing your campaigns
By STARTI1 author14 articles
Setup & Launch
Choose the right campaign goal and get your campaign ready to launch
Brand & Creative
Set up your brand and prepare creatives that meet Starti’s requirements and best practices
- Create and manage BrandsSet up brands to organize campaigns, creatives, tracking in AI Dash.
- Upload and Manage CreativesUpload, preview, and manage your CTV video creatives in the Creative Library
- Video Creative SpecificationsTechnical requirements for video creatives in AI DASH.
- Video Creative ComplianceMake sure your creatives meet Starti's advertising policies before launching your campaign.
- Video Creative Best PracticesRecommendations for creating clear, recognizable, and effective video ads for Connected TV.
Optimization
Learn how Starti optimizes delivery and how to improve campaign performance over time
- Best Practices for Campaign OptimizationLearn how to set up your campaign for stronger performance and make better decisions using campaign results.
- Understanding the Campaign Learning PhaseWhat to expect while your campaign learns and optimizes after launch
- Understanding Your Campaign StatusCampaign status shows where a campaign is in its lifecycle
- Understand SmartReach™Learn how SmartReach™ turns product and audience signals into relevant audience segments
- Understand Starti Adaptive Performance EngineLearn how Starti Adaptive Performance Engine continuously adjusts bids and budgets based on campaign performance
- Understand Starti TrustLayerLearn how Starti TrustLayer helps protect your campaign from low-quality traffic before and after delivery
- Understand Starti Household ResonanceLearn how Starti Household Resonance extends campaign delivery across eligible devices within the same household