Overview
Starti Household Resonance extends your CTV campaign beyond the TV by reaching eligible devices within the same household environment. When Household Resonance is enabled, Starti uses household-level signals, such as a shared IP environment, to associate eligible mobile, tablet, and desktop devices with the household reached by your CTV campaign.
This allows your campaign to reinforce the original CTV exposure with supporting display creatives across those devices, helping maintain a consistent brand presence as people browse, research, and consider your product. Household Resonance is designed to complement your primary CTV campaign by creating coordinated exposure across screens within the same household.
Why it matters
Extend your CTV campaign across screens
After your campaign reaches a household through CTV, Household Resonance can extend supporting display delivery to eligible devices associated with the same household.
Reach across household devices
Household Resonance helps your campaign remain present across eligible mobile, tablet, and desktop devices within the same household environment.
Reinforce a consistent campaign message
Supporting display creatives can reinforce the message introduced by your CTV creative, helping create a more consistent experience across screens.
Stay present through consideration
Additional household-level exposures can help keep your campaign visible as people continue browsing, researching, or revisiting your product.
Coordinate delivery at the household level
Rather than treating each eligible device as an isolated delivery opportunity, Household Resonance connects campaign delivery across devices associated with the same household environment.
How Household Resonance works
Household Resonance follows a cross-screen delivery process:
Deliver the primary CTV impression Your campaign first reaches the household through the primary CTV or video placement.
Identify the household environment Starti uses household-level signals to associate eligible devices with the same household.
Find eligible devices Supported mobile, tablet, and desktop devices within that household can become eligible for follow-up delivery.
Deliver supporting display creatives Household Resonance extends your campaign using uploaded or AI-generated display creatives across eligible devices.
Continued coordinated delivery Supporting exposures help maintain campaign continuity across screens throughout the campaign.
How CTV and Display Work Together
Household Resonance connects your primary CTV exposure with supporting display delivery across eligible household devices.
For example:
CTV: introduces the primary campaign message on the largest screen. Mobile or tablet: reinforces the message during later browsing.
These exposures work together as part of the same campaign rather than as isolated placements.
Where to enable or disable Starti Household Resonance
You can enable or disable Household Resonance while setting up your campaign.
Go to: AI DASH → AD DELIVERY → Campaigns → + New campaign
After selecting your Campaign Goal, continue to Strategy & Creative and scroll to the Household Resonance section. Use the toggle to turn the feature on or off.
When Household Resonance is enabled, you can either upload your own display creatives or use Starti AI to generate supported display sizes automatically. These creatives are used for follow-up delivery across eligible household devices.
Who it is for
Starti Household Resonance can be especially useful if you:
Run CTV or video-led campaigns
Want to extend your primary CTV message across household devices
Want consistent brand reinforcement across screens
Want additional campaign touchpoints beyond the TV
Are launching a product, promotion, or seasonal campaign
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