Requirements vary depending on whether you are promoting an app or a website. Use this guide to find the setup required for each campaign goal.
Awareness Campaigns
Requirements
No tracking required - Awareness campaigns can be launched without App Tracking or the Starti Web Pixel.
Use Cases
Boost your brand visibility
Reach premium audiences
Expand your reach across CTV
Optimization
Optimize for impressions (CPM)
Optimize for Cost per Unique Household
Maximize reach and brand awareness
App Installs / Website Traffic Campaigns
Mobile
Requirements
< App Tracking required >
Your app must be set up in App Tracking in AI DASH before launching the campaign.
< Install postback recommended >
Enabling install postbacks can significantly reduce the duration of the learning phase.
See Understanding the Campaign Learning Phase to learn more.
See App Tracking: MMP Integrations to configure install postbacks in your MMP.
Use Cases
Increase mobile app installs
Acquire new app users
Drive mobile user growth
Optimization Target
Average Cost per Unique Install
Website
Requirements
< Pixel set up required >
Page View events must be received. See Set Up the Starti Web Pixel for setup instructions.
Use Cases
Boost website visits
Increase overall website traffic
Drive traffic to your website or landing page
Optimization Target
Average Cost per Unique Page View
App Engagement / Website Conversions
Mobile
Requirements
< Event postback required >
See App Tracking: MMP Integrations to configure in-app event postbacks in your MMP.
< App Tracking required >
Your app must be set up in App Tracking in AI DASH before launching your campaign.
Use Cases
Increase mobile app engagement
Drive in-app actions and revenue
Increase purchases, subscriptions, or other in-app conversions
Optimization Target
Average Cost per Unique in-app engagement
Website
Requirements
< Pixel setup required >
The Starti Web Pixel must be installed and the website events required for your conversion goal must be received by AI DASH. See Set Up the Starti Web Pixel for setup instructions.
Use Cases
Attract high-intent visitors
Drive web conversions
Increase purchases, sign-ups, or other valuable actions
Optimization Target
Average Cost per Unique Website Conversion
You will be able to launch the App Engagement / Website Conversions campaign once starti received your App Engagement / Website Conversions signal.
Note: The Website Conversions goal requires the full event flow leading to your target conversion event to be properly configured with the Starti Pixel. This allows Starti to analyze drop-off throughout the conversion funnel and optimize campaign performance more effectively.