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Create and manage Brands

Set up brands to organize campaigns, creatives, tracking in AI Dash.

Written by STARTI AI

Overview

A brand represents a product, app, website, or business line you want to promote in AI DASH.

Campaigns, creatives, and app tracking are organized by brand

Each brand can include a website, iOS app, Android app, or a combination of platforms.

Use separate brands when you want to manage different products or promoted properties independently.

Before you create a brand

Before creating a brand, have at least one platform ready:

  • Website URL

  • Google Play URL

  • App Store URL

You can add more than one platform to the same brand.

Note: The platforms added to a brand determine which platforms and campaign goals are available when you create a campaign.

Create a Brand

1. From the left navigation, select Brands.

2. Click Add brand.

3. Enter a Brand name.

4. Add at least one platform

⚬ Website URL

⚬ Google Play URL

⚬ App Store URL

5. Click Create brand.

Edit a brand

Update a brand when its name or platform changes.

  1. Go to Brands.

  2. Select the brand you want to update.

  3. Edit the brand name or platform.

  4. Click Save.

Delete a brand

  1. Go to Brands.

  2. Hover over the brand card, then click the ••• menu in the upper-right corner.

  3. Select Delete.

  4. Review the confirmation message, then click Delete a brand to confirm.

Note: A brand cannot be deleted if it is associated with a campaign.

⚠️ Warning: Deleting a brand permanently removes it from your account. This action cannot be undone.

How brands affect campaign setup

When you create a campaign, you'll first select a brand. AI Dash uses the platforms configured for that brand to show the platforms available for the campaign.

For example:

  • A brand with a website can support web campaign flows.

  • A brand with an iOS or Android app can support mobile app campaign flows.

  • A brand with both web and app platforms can support multiple platform options.

Available campaign goals update based on the platform you select.

Next Steps

After creating your brand:

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