How it works
You can integrate your existing Singular mobile app to enable tracking and reporting in the Starti platform. Singular sends event data through automated postbacks to perform attribution in the Starti platform. Starti can report data to Singular by sending an automated report via Singular's Data Connectors.
Enable this Integration
In the Singular platform, go to Attribution Setup > Partner Configuration. Click Add partner on the right side and Search Starti TV to select.
In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site. You will need to configure partners separately per app site.
In Attribution Postbacks&Settings
Check the box Send View-Through Postbacks
Check the box Send All
Check the box Send Fraud Postback
Under In app Events Postback select Send all events, regardless of attributed partner.
Map your In-app (SDK) Event Names to reflect in your campaign reporting in Starti
You can choose to map your events to the ones Starti offers:
Purchase
Signup
Select Include Revenue Value when your mapped event includes revenue amount.
Save and repeat the steps for all the rest of the App Sites. You will configure each app separately.
Create your CTV tracking link
In the Singular platform, go to Attribution Setup > Manage Links, Create Links For Starti
Check both OS boxes if you want to promote both apps.
Enable connected TV measurement, set your Probabilistic install window, and set prioritization in the attribution decision for CTV.
Copy the view-through tracking link and enter to Starti system