You do not need a perfect prompt to get a strong result in Video Agent. What matters most is giving the agent clear direction, reviewing each stage, and refining the work step by step.
This guide shows you how to chat with the agent in a way that produces better video ads with less back-and-forth.
Before you start
Choose the right brand before creating the project.
Know the product, offer, or message you want to promote.
Decide the goal of the ad, such as awareness, clicks, installs, or purchases.
Know who the ad is for.
Have a rough tone in mind, such as bold, playful, premium, or educational.
Know the target length and platform.
Gather any must-use assets such as logos, screenshots, product shots, or brand videos.
1. Start with a strong first message
Your first message should give the agent enough context to build the right brief.
Try this simple formula:
Make a [length] video ad for [product or brand] aimed at [audience]. The goal is [goal]. The tone should be [tone]. The ad should highlight [key message or offer]. This is for [platform]. Please use [must-use assets or brand details].
Example:
Make a 30-second video ad for our budgeting app aimed at first-job professionals in the US. The goal is to drive app installs. The tone should be clear, optimistic, and modern. Highlight automatic saving and weekly spend insights. This is for paid social. Please use our app screenshots and logo.
2. Let the agent build the brief first
A good project usually starts with a short clarification step. The agent uses this to shape the brief before moving into creative concepts.
When the brief looks right, confirm it clearly.
Example:
Yes, this brief looks right. Please move on to creative concepts.
If something is off, correct it before moving on.
Example:
Update the brief. The audience is small business owners, not general consumers, and the main goal is booked demos.
3. Pick a concept before asking for a script
After the brief is approved, the agent will usually show multiple creative directions. Choose one concept before asking for script work.
This matters because the selected concept determines the style and workflow for the rest of the project.
Example:
Choose concept 2. Keep the same direction, but make it slightly more premium and less playful. Then create the script.
If you like a concept but want a tweak first, say that before moving on.
Example:
I like concept 1. Make the opening hook more direct and more benefit-led, then I will use that concept.
4. Understand how the conversation usually works
Most projects move through these stages:
1. Brief: clarify the goal, audience, offer, tone, length, and platform
2. Concepts: review a few different creative directions
3. Concept selection: choose one direction to move forward with
4. Script: turn the concept into scenes, copy, and pacing
5. Storyboard or materials: some ads go through storyboard first, while others go straight to asset preparation
6. Materials review: approve the visuals, footage, voice, and other production assets
7. Rough cut: generate the first assembled version
Some video styles skip storyboarding.
- Motion Graphics and Sizzle Reel style ads often move from script straight into materials.
- Lifestyle, narrative, and other more shot-driven ads often benefit from a storyboard before materials are prepared.
If you only want part of the workflow, say so early.
Example:
I only need the script for now. Do not continue to storyboard or materials yet.
5. Give focused feedback at each step
The best revision messages are specific and narrow. Change one thing at a time when possible.
Confirming the brief
Example:
Approved. Please generate concepts.
Choosing a concept
Example:
Go with concept 3. Please write the script in a more confident and premium tone.
Refining the script
Example:
Keep the structure, but make the first 5 seconds more attention-grabbing and simplify the middle section.
Changing the visuals
Example:
Keep the script, but make the visuals feel brighter, cleaner, and more lifestyle-driven.
Changing the CTA
Example:
Make the CTA stronger. Push for “Start your free trial today” instead of a soft brand sign-off.
Making it shorter or longer
Example:
Turn this into a 15-second version for paid social. Keep the hook and CTA, but reduce the feature detail.
Example:
Expand this into a 45-second version with more product proof before the CTA.
Approving materials so the agent can move on
Example:
The materials look good. Please use these approved materials to create the rough cut.
6. Use prompts that match the kind of ad you want
Different video types benefit from different kinds of instructions. Here are four beginner-friendly examples you can copy and adapt.
Motion Graphics
Best for apps, product explainers, feature highlights, and text-led ads.
Example prompt:
Create a 20-second motion graphics ad for our crypto app aimed at new investors. The goal is to increase app installs. Keep it clean, modern, and easy to follow. Focus on low-friction onboarding, live price tracking, and trust. Use our app screenshots, logo, and brand colors.
What to say next:
Use the strongest concept and make the script easier for first-time investors to understand.
Sizzle Reel
Best for brand storytelling, mood-driven ads, tourism, lifestyle positioning, or message-first campaigns.
Example prompt:
Create a 30-second sizzle reel style ad for our travel brand aimed at young couples planning weekend trips. The goal is to increase site visits. The tone should feel cinematic, warm, and aspirational. Focus on discovery, spontaneity, and easy booking.
What to say next:
Choose the concept that feels most emotional and brand-led. Keep the script concise and let the visuals carry the feeling.
Lifestyle Montage
Best for products in use, routines, fashion, wellness, food, and day-in-the-life content.
Example prompt:
Create a 30-second lifestyle montage ad for our protein bar brand aimed at busy professionals. The goal is to drive online purchases. The tone should feel energetic, healthy, and relatable. Show the product fitting naturally into a full day. Use our packaging shots and logo.
What to say next:
Make the scenes feel more real and less polished. Show everyday moments instead of idealized fitness-only shots.
Narrative or Cinematic
Best when you want a stronger emotional arc, character focus, or a more premium ad story.
Example prompt:
Create a 45-second cinematic ad for our language learning app aimed at adults preparing for international travel. The goal is to increase subscriptions. The tone should feel inspiring and human. Show a clear transformation from hesitation to confidence.
What to say next:
Keep the emotional arc, but make the product benefit clearer earlier in the script.
7. Common mistakes to avoid
Do not start with a vague prompt like “make me a cool ad.”
Do not ask for a script before choosing a concept unless you want the agent to guess.
Do not change the hook, audience, tone, offer, and CTA all in the same revision if you can avoid it.
Do not forget to mention platform, audience, and business goal.
Do not assume the agent knows which assets are required unless you say so.
Do not forget to say when you only want part of the workflow, such as brief-only, concept-only, or script-only.
Tips
Start simple. You can add detail in follow-up messages.
Mention your must-use assets early.
If the output is close, ask for one focused change instead of a full rewrite.
If you care most about tone, hook, or CTA, say that clearly.
Approve each stage when it looks right so the project can move forward faster.